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Databases

Chances are you already have a database, or the makings of one, and don't even know it. If you have a contact manager, a customer list, a product list, or for that matter, any kind of list, you have the central core of a database.

The question is, are you using your data with maximum efficiency and effectiveness?

Unlike a spreadsheet (Excel, Lotus 1-2-3, etc.), a database adds a third dimension to your data that allows you to create and analyze complex relationships. It is a much more efficient way to store data and, used correctly, can dramatically increase management information, competitiveness, and allow you to use your human resources for more vital tasks than administrative tasks.

What is your most profitable product? Who buys your most profitable product? Who does not? Why not? What does the 80/20 rule show us about out current product line? About our current customer base? How do we manage this growth? We want to upgrade our website and sell more product but don't know how to do it right. Our sales staff can never seem to report on exactly where they stand with which customers.

These are just a sampling of the kinds of questions you can ask, and answer, with a proper database.

A properly designed database:

Minimizes data entry Maximizes data accuracy Maximizes reporting capabilities Allows for quick turnaround of customer requests and more personalized service And much more

Chances are you may even have a number of databases. The question is, do they "talk" to each other? Or do you have one customer list in the sales department and another in the accounting department and no one is quite sure which address is correct and who the real contact is in which department.

Customer proposals are prepared in one system and, when the job is won, another system takes over for order entry and another for manufacturing.

Our Solutions Consultants are expert at looking at the technology aspects of database solutions through a management lens. We know all the capabilities of a well designed database and help you decide what you most need to meet your vision and management goals. Then we work with the technicians to make sure that it is designed to meet those needs.

Rather than giving the "propeller heads" a carte blanche, make sure your business needs, not the technicians, are driving your database design.

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